Lucky Power 888 Energy Drink

Posted on October 24, 2021 | Last updated February 3, 2025

A regional, limited-edition local energy drink, Lucky Power 888 Energy Drink, by the burger chain Lucky Pierrot, centered in Hakodate, Hokkaido.

Lucky Power 888 Energy Drink

Manufacturer	Lucky Pierrot
Country of Origin	Japan
Price	180 JPY
Flavor	classic flavor
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 8,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Sweet and Tangy Classic Flavor

Opening the can releases the unmistakable aroma of a classic energy drink. The color is a bright yellow, just like any typical energy drink.
Lucky Power 888 Energy Drink
Upon tasting, it has a sweet and tangy classic flavor that matches the scent, with a slight chemical note, offering a straightforward taste. The balance of sweetness, acidity, and aroma is excellent, and the aftertaste is subtle. It’s easy to drink and refreshing. This is simply delicious (๑´ڡ`๑).

Although it's a common flavor, its lack of overpowering individuality makes it something most energy drink fans can enjoy without any discomfort.

If you were to call Lucky Power 888 "Lucky Pierrot's energy drink" as a quirky theme, it would be fun to explore more exciting flavors. However, as a classic energy drink, this one’s quality is hard to fault.

Fans of Hokkaido or Lucky Pierrot could easily switch from Red Bull to Lucky Power 888.

Although it’s a Hokkaido-exclusive product, it’s produced in the reliable Aichi Prefecture by Cheerio Chubu. They’ve created a flavor that represents a straightforward energy drink excellence.

Lucky Power 888 Energy Ingredients

Lucky Power 888 Energy Drink Ingredients
Contains 80mg of caffeine and 300mg of arginine, similar to the energy ingredients of Red Bull.

Lucky Power 888 Design

The color combination is chaotic, and the design features a mix of fonts, giving off a disorganized feel that’s unmistakably intentional.
Lucky Power 888 Energy Drink
The Lucky Pierrot logo features wings, indicating that the flavor is similar to Red Bull, and the product is full of playful energy.

On the back, there’s not an incomprehensible poem, but a message celebrating Hakodate, which is typical for a local energy drink.
Lucky Power 888 Energy Drink
If Lucky Power 888 had slogans like "Finally born" or "Do this!" on the back, they might not strike an emotional chord (after all, such slogans are a bit "cheesy"). However, the love for Hakodate that Lucky Pierrot expresses here is endearing and adds to the product’s charm, making it memorable. They clearly understand their positioning.