ACTION JUICED ENERGY PURPLE

Posted on June 26, 2020 | Last updated February 8, 2025

ACTION JUICED ENERGY PURPLE
This is "Purple" from ACTION Energy, a budget-friendly energy drink brand from Germany. With its subdued color that doesn't scream "energy drink" and its smooth, easy-to-drink flavor, this is one of my personal favorites from the series.

ACTION JUICED ENERGY PURPLE

Manufacturer	TSI
Country of Origin	Germany
Price	0.79 JPY
Flavor	Pomegranate、Grape、Blueberry
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of ACTION JUICED ENERGY PURPLE

ACTION JUICED ENERGY PURPLE
It has a refined ash-gray-like color. The photo might not fully capture it, but in person, it has a sophisticated and beautiful hue.

ACTION JUICED ENERGY PURPLE
The transparency gives it a nice touch—neither too dark nor too light. I was expecting a brighter or deeper purple, so this was a bit of a surprise.

Upon tasting, the sweet and tangy pomegranate flavor blends with the sweetness and depth of blueberries, along with a hint of grape bitterness, creating a refined and well-balanced mixed flavor. The tartness of the pomegranate doesn’t overpower, thanks to the blueberry's sweetness, making it an impressive option even as a budget energy drink.

Not only does it provide the satisfying richness characteristic of juice-based energy drinks, but it also has a refreshing and juicy aftertaste that makes it easy to drink. It’s no surprise that this has been a staple in Germany for over a decade.

Energy Ingredients of ACTION JUICED ENERGY PURPLE

ACTION JUICED ENERGY PURPLE
Contains 80mg of caffeine, taurine, and ginseng. It also includes pomegranate and blueberry juice, which definitely contribute to the rich and natural fruit flavor.

Design of ACTION JUICED ENERGY PURPLE

You have to tilt your head to read the flavor label, and the text is crammed from the front to the back of the can. It feels a bit overloaded.
ACTION JUICED ENERGY PURPLE
The ACTION Energy series primarily relies on text for its design, which is a shame because this flavor is delicious, yet its appeal doesn't really come through when displayed on shelves.