CELSIUS (All 29 Flavors) Reviewes

Trendy Fitness-Oriented Energy Drink Brand for Young People

At first glance, CELSIUS may seem like just another trendy energy drink brand, but it has expanded its reach from supplement stores to convenience stores and supermarkets, rapidly gaining recognition as a new energy drink brand.

A sophisticated energy drink aimed at what’s often called the "extroverted" crowd, CELSIUS does not carry the typical "bad boy" image often associated with energy drinks.

Its design is sleek and clean, and its promotions are stylish, catering perfectly to young people. The brand also focuses on ingredients (whether they are effective or not is another matter), and its distribution channels primarily target fitness enthusiasts. By doing so, it has successfully built a brand that appeals to health-conscious young people and even older age groups.

Growing Dramatically Since 2023, Becoming One of America's Top Three Brands

In the U.S., CELSIUS energy drink saw its sales skyrocket after bang’s market share plummeted due to lawsuits filed by Monster Energy. CELSIUS seized the opportunity and rapidly increased its market share.

The sleek, white 355ml slim cans helped the brand quickly expand its reach, and in response, Monster Energy released its rival product, the REIGN STORM series. Rockstar, which had been on the decline, followed suit with the white 355ml ROCKSTAR FOCUS series in 2024.

2023 saw a trend where major brands entered the market of popular new brands, with CELSIUS being a prime example of this shift.