The true essence of Monster Energy is now available in Japan.

The true essence of Monster Energy, Mango Loco, is finally being released in Japan. It's such a major brand that it might seem like I'm favoring it, and I don't like to overly praise Monster Energy, but good things are good. I think this will be the moment when Monster Energy's world view starts to spread throughout Japan.

Since Pipeline Punch, energy drinks featuring fruit juice have been released, such as ZONe Utopia and ZONe Graffiti Holic, and they’ve been released in rapid succession, showing a clear awareness of the trend. It’s no secret that these types of flavors are well-received.

Even in this context, the Japanese version of Mango Loco is well localized, and I’m impressed by the choice of this flavor. The taste turned out to be quite good. I’d like you to read the review for more details. It really has that champion-like feeling.

In fact, I’ve recently been interviewed by another major media outlet, and I talked about how I don’t think there’s a product that can stop Monster Energy now. At this point, it’s inevitable. It’s amazing how they’ve continued to pursue the quintessential American energy drink brand without wavering. I know it’s not good to praise too much, but honestly, Monster Energy is the strongest.

For now, I’ll buy a whole box when Mango Loco is released.