May 17, 2016 Monster Energy Khaos Japan Renewal

On May 17, 2016, the renewed Monster Energy Khaos will finally be released! ((o(´∀｀)o))

Back in the news from August 31, 2015, we speculated that it might transform into a Juice Monster, and now, after more than eight months, the renewal has finally been confirmed! It really took a while, didn't it?

Plus, there's a campaign where you can win a whole case of the renewed Khaos before its release!

⇒ Check out the review of Monster Energy Khaos 30%

Monster Energy Khaos with 30% Juice and a New Package

This renewal of Khaos does not turn it into a Juice Monster; instead, it's simply a packaging update while keeping the Monster Energy Khaos branding.

When Monster Coffee and Ultra were released, they didn't seem to be intended as full-fledged series, so it's unlikely that this renewal will lead to a new series either.

According to the press release:
*"With this renewal, we are shifting from a black-based can design to a striking orange design to enhance visibility in stores, aiming to reach even more customers."*

And it's true—it definitely stands out!

People who travel to the U.S. and see Monster Energy products for the first time are often surprised by the colorful lineup. If this new design is displayed alongside Ultra, it might have an even greater visual impact than before!

Campaign to Win a Case of the New Monster Khaos

■ Period: April 14, 2016 (Thu) – April 28, 2016 (Thu) 23:59
■ Prize: 1 case of Monster Khaos for 100 winners
■ How to Enter: Apply via the official form

To celebrate the release of the renewed Khaos, a campaign is being held where 100 people will win a case!
I never seem to win these, so I’m really hoping to get lucky this time! ????

Hope for Juice Variants in Japan Isn't Completely Gone

There are reports of upcoming packaging updates for juice-based Monster Energy drinks in Europe.
Unfortunately, I can't share any images right now...

I don’t have all the details yet, but there are multiple colors, so I’m really looking forward to it!

Juice Monster and the Ultra Series are colorful, have a great texture, and are perfect for strengthening brand identity. It would be great to see Japan follow Europe's lead by introducing Ultra Red and Ultra Sunrise! Let's keep our fingers crossed! (ｕ_ｕ*)

Latest News