May 2017 Maximum the Hormone x Monster Energy collaboration campaign

From May 9, 2017, a special campaign will start at Lawson, where you can win pair tickets and limited collaboration merchandise for "Maximum the Hormone 'Mimi Kajiru Shin-Uchi TOUR'."

Since the Monster Energy goods are strongly tied to the collaboration, if you’re a Maximum the Hormone fan, make sure to join the campaign during this opportunity!

You can also get a limited edition sticker by purchasing two cans at the store ((o(´∀｀)o))

Campaign Overview

Campaign Period

Course A... May 9 - May 15
Others... May 9 - May 29
*Please note that the application period for Course A is different. The application period and receipt date periods also apply similarly.

Eligible Stores

Lawson stores nationwide
*Excluding Natural Lawson and Lawson Store 100

Eligible Products

Original, Ab Zero, Ultra, Chaos, M3

How to Apply

Purchase the eligible products at Lawson. Take a photo of the receipt and apply through the campaign site.

Prizes

[Course A] Buy 5 cans - 20 pairs (40 people) will win
Ear Kajiru Shin-Uchi TOUR pair tickets
May 20 - Tokyo, Hachioji MATCH VOX
May 24 - Hokkaido, Zepp Sapporo
May 29 - Hiroshima, Hiroshima BLUE LIVE
May 31 - Ehime, Matsuyama City General Community Center
June 2 - Tokyo, Shin-Kiba STUDIO COAST
June 6 - Niigata, Niigata LOTS

[Course B] Buy 5 cans - 23 pairs (46 people) will win
Ear Kajiru Shin-Uchi TOUR pair tickets
June 8 - Miyagi, Sendai PIT
June 12 - Fukuoka, Fukuoka DRUM LOGOS
June 14 - Kumamoto, Kumamoto B.9 V1
June 19 - Osaka, Zepp Osaka Bayside
June 21 - Aichi, Zepp Nagoya
June 24 - Tokyo, Toyosu PIT

[Course C] Buy 10 cans - 60 people will win
MONSTER ENERGY × Maximum the Hormone Collaboration Backpack

[Course D] Buy 2 cans - 500 people will win
MONSTER ENERGY × Maximum the Hormone Collaboration Koozie

The collaboration campaign with Maximum the Hormone is great because all Monster Energy varieties are eligible. It’s a shame that in the vending machine campaign, only the Original flavor is eligible.

It seems this campaign is more for Maximum the Hormone fans rather than Monster Energy fans, as the energy drink enthusiasts don’t seem too impressed with it...

I don’t know anything about Maximum the Hormone aside from the name, but I’m considering applying for the collaboration backpack. It’s probably similar to how foreign people would think “That skull design Monster backpack is cool!” even though they don’t know the artist at all, so I’m going to give it a try!

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