Red Bull Japan to release 330ml size on March 14th! Campaign also available!

The larger size of Red Bull is finally making its way to Japan! Until now, Japan’s Red Bull has been smaller compared to overseas, but now a 330ml can is being released at a reasonable price! The balance of size and price is fantastic! Red Bull Japan is on the rise ((o(´∀｀)o))

[Complete Guide] All Red Bull Sizes in Japan and a Comparison with the US & Overseas Red Bull Sizes

Is the Size Up for the Tokyo Olympics?

Though it's still a bit far off, I think the size increase may be targeted at foreign visitors in Japan with the 2020 Tokyo Olympics in mind. For foreigners, a 250ml can priced at $2.5 might feel a bit insufficient. Moreover, it's not just foreigners but also Japanese people who may want a larger Red Bull.

This time, the much-anticipated size increase brings a price of 268 yen (excluding tax), which is such an affordable price that it makes you wonder what the previous prices were! At this price, Red Bull becomes an easy purchase, and I think it was a good decision for consumers. Japan tends to be overcharged for many overseas imports, so this price setting is simply fantastic.

The 330ml size, instead of the mini size often used by those staying up late, feels like a great shift for athletes as a hydration option.

Is the 185ml Blue Edition Discontinued?

However, I noticed that the Blue Edition is absent from the image showing various Red Bull cans. It seems to be missing from the official site as well, making it highly likely that it has been discontinued.

As I tweeted earlier, I think limited edition flavors should be released temporarily. This would build excitement every time, which I think is a good strategy. This way, there’s also the potential for new flavors to look forward to every year.

330ml Launch Celebration Campaign

To commemorate the release of the 330ml size, a campaign will start. It kicks off on March 14, so be sure to participate!

Campaign Conditions

Campaign Period: March 14, 2017 – April 13, 2017
Entry Deadline: April 24, 2017 (postmark valid)
Eligible Product: Red Bull Energy Drink 330ml
How to Enter: Submit the receipt through the campaign page

Note: The validity period for receipts is the same as the campaign period (March 14, 2017 – April 13, 2017), so please be careful!

Winners will be notified via email by late April, and prizes will be shipped in early May 2017.

Prizes

Purchase 5 cans and win the Ultimate Activity Plan for Land, Sea, and Air!
Total of 54 pairs (108 people)

- Land Course: Caving & Buggy Course in Yamanashi Prefecture
- Sea Course: Blue Cave Exploration & New Sensation Activities in Okinawa Prefecture
- Air Course: Bungee Jumping & Paragliding in Ibaraki Prefecture
*If applying as a pair, enter with 2 tickets (10 cans).

Purchase 1 can and win an Original Smartphone Charger
80 people

I definitely want to apply for this with just the battery! It seems to come with a 330ml release commemorative print, so Red Bull fans would definitely want to get one! The entry barrier is low since you can apply with just one can (*´ｪ`*)

Hashtag Campaign

Along with the purchase campaign, simply post with the hashtag '#NotEnoughForOrdinaryFun' on Twitter and Instagram to enter. The prize is a Red Bull flight experience for 1 winner. More details will be revealed when the campaign starts.

[Complete Guide] All Red Bull Sizes in Japan and a Comparison with the US & Overseas Red Bull Sizes

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