Red Bull price cut! 185ml to be discontinued...

On February 1, 2021, Red Bull will be undergoing a price reduction! The previously overpriced Red Bull will now be more affordable and easier to purchase.

Red Bull Major Price Reduction

Both the Original and Sugar-Free Red Bull will see a significant price reduction.

• 250ml... 241 JPY ⇒ 190 JPY (excluding tax)
• 330ml... 268 JPY ⇒ 235 JPY (excluding tax)
• 355ml... 292 JPY ⇒ 245 JPY (excluding tax)
• 330ml Aluminum Bottle... 296 JPY ⇒ 245 JPY (excluding tax)

The 250ml White Edition, which has already been sold at 190 JPY (excluding tax) from the start, will remain at the same price.

Since 2020, various convenience stores have been offering temporary discounts, and the topic of price revision has been frequently discussed among energy drink enthusiasts. In 2021, it has finally become a reality.

Red Bull 185ml Can Discontinued

The 185ml mini cans, both Original and Sugar-Free, will be discontinued in Japan. They will no longer be restocked once the current stock is sold out.

The 185ml can and 250ml can have been somewhat expensive compared to other brands, so it was inevitable that the price revision and discontinuation of the 185ml would happen. However, with the 185ml can disappearing from shelves, I hope they will release new limited-edition flavors to fill the gap. Let me know if you need any help (seriously).

Red Bull Price Revision Campaign

In conjunction with the price revision, a Twitter hashtag campaign will be held.

100 winners will receive the special "Big Red Bull BOX (two 250ml cans)" gift box. This is similar to the gift box that was released when the White Edition came out.

How to Apply

1. Follow the official Red Bull Japan Twitter account (@redbulljapan)
2. Post your dreams, goals, or challenges for the year with the hashtags "#レッドブル" and "#大きくいこう"

Campaign Period

From Monday, January 11, 2021, to Monday, January 25, 2021, 23:59.

If you win, you will receive a direct message from Red Bull on Twitter.

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