bang RAINBOW UNICORN

Posted on July 31, 2021 | Last updated February 4, 2025

Released in August 2018, the bang RAINBOW UNICORN is a new addition to the bang lineup, boasting a striking design. With this look, it seems like it could have a cotton candy or cupcake-like sweet flavor!? Let's dive in and see how it tastes!

bang RAINBOW UNICORN

Manufacturer	VPX
Country of Origin	USA
Price	1.99 USD
Flavor	Strawberry、Cherry
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 8,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of Cherry & Strawberry Candy is Intense

Upon opening the can, a sweet and tangy cherry and strawberry aroma bursts out. I wasn’t expecting such a strong scent. It’s incredibly intense, much stronger than I expected for a zero-calorie drink.
bang RAINBOW UNICORN
When I take a sip, the flavor contrasts sharply with the scent, offering a sweet candy-like taste. The light mouthfeel is characterized by the smooth texture of the candy dissolved in liquid, giving it a thin consistency.

The smoothness of the drink is a good fit for a fitness-style energy drink, but there’s quite a gap between this and the intensity of the aroma. The scent builds up your expectations, but then the drink is so easy to sip, which might divide opinions.

There’s no taste of artificial sweeteners, and as a drink, I can’t really point out any flaws. However, the flavor might come across as just another ordinary sweet candy-flavored drink, which could feel a bit generic.

You might either think, "I expected something with more punch..." or feel satisfied with the smooth drinkability. Personally, I've tried many drinks of this kind, so I can appreciate the smoothness without issue.

When you travel to the U.S., try it with a group and see how everyone feels about it. It would be interesting to compare your ratings together!

Energy Ingredients of bang RAINBOW UNICORN

bang RAINBOW UNICORN
It contains 300mg of caffeine, BCAA, CoQ10, and creatine. Even though it might seem like a product aimed at girls, the energy blend inside is consistent with other drinks in the bang series.

Design of bang RAINBOW UNICORN

The overall color of the can is reminiscent of cotton candy, giving it a soft, cute American vibe.
bang RAINBOW UNICORN
The colors are the complete opposite of bang’s usual rugged and dark style. The colorful can and the product name "Rainbow Unicorn" are incredibly striking. It’s a dramatic shift from the brand’s original image, which evoked images of a bullet-like weapon.

Recently, whether in stores or on social media, bang is no longer a brand targeted at just a niche group of users. It has begun to be recognized by a much broader audience, gaining a significant share in the market. Particularly since mid-2018, it seems they’ve been developing products aimed at younger girls, so I expect more interesting flavors to emerge in the future.