HYPER ZONe ALL NEW

Posted on March 14, 2025 | Last updated May 12, 2025

HYPER ZONe ALL NEW
Released on May 28, 2024, the renewed HYPER ZONe features a refreshed flavor and updated package design. Since the product name remains the same, I’ll refer to this version as "ALL NEW" for clarity in this review.

HYPER ZONe ALL NEW

Manufacturer	Suntory foods
Country of Origin	Japan
Price	183 JPY
Flavor	classic flavor
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of HYPER ZONe ALL NEW

When opened, a sweet, chemical-like aroma typical of classic energy drinks bursts out. The liquid inside is a bright, transparent yellow reminiscent of a vitamin drink. Let's give it a try.
Flavor of HYPER ZONe ALL NEW
As you take a sip, you’re greeted with a light and refreshing sweet-and-sour flavor that fits the classic energy drink profile. The intense aroma, with a faint chemical note, lingers pleasantly.

Though the flavor is strong, it doesn’t feel heavy. Instead, it’s the powerful fragrance that gives it that intensity. Like previous ZONe originals, the use of strong flavoring is prominent.

On the other hand, the sourness is quite mild. Since both the taste and aroma are centered around sweetness, it may lack some of the refreshing bite you’d expect. In terms of flavor direction, it leans more towards Monster Energy than Red Bull.

There’s no actual chemical aftertaste—it seems to be recreated through flavorings—making it accessible to a wide range of fans who enjoy the classic energy drink flavor.

According to the press release, a pre-launch consumer survey showed a 17% increase in positive responses like “very delicious” or “delicious” compared to before the renewal, calling it the most awakening taste in ZONe’s history and a complete evolution.
Flavor of HYPER ZONe ALL NEW
Just as the first impression suggests, the press release graph also highlighted the emphasis on "sweetness" and "aroma."

Energy Ingredients of HYPER ZONe ALL NEW

Energy Ingredients of HYPER ZONe ALL NEW
Contains 150mg of caffeine and 500mg of arginine.

Design of HYPER ZONe ALL NEW

Design of HYPER ZONe ALL NEW
The bold “ALL NEW” marking makes it easy to spot the update on store shelves, and the same logo even appears stylishly on the cap.

Design of HYPER ZONe ALL NEW
“ALL NEW” is also printed on the back of the can.

After some time following the release of ALL NEW, it was replaced by the regular HYPER ZONe.
Design of HYPER ZONe ALL NEW
It feels like the “new product period” has ended.

Globally, it’s not uncommon for original flavors of energy drink brands to undergo multiple updates, but it is rare for a brand to announce major renewals each time.

While frequent renewals allow for press releases and make in-store promotions easier as if launching a new product, overemphasizing these changes could give the impression that the brand’s identity—especially its original flavor—is unstable. It might be a double-edged sword.