Red Bull RED ITALIAN EDITION

Posted on January 11, 2021 | Last updated February 6, 2025

The "Red Bull Red Italian Edition," released exclusively in Italy in April 2013. Unlike the Red Edition, this is the Italian Edition, and it differs from the regular cranberry-flavored Red Edition in both flavor and contents.

In this review, I not only cover the Italian Edition but also compare it to the F1 Edition and BULL, which I felt had similar flavors. It’s a very luxurious and rare combination!

Red Bull RED ITALIAN EDITION

Manufacturer	Red Bull
Country of Origin	Austria
Price	1.39 EUR
Flavor	Orange、Bitter
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 8,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Bittersweet and Stimulating Bitter Orange Flavor

The scent of bitter citrus fruits like orange and grapefruit fills the air. The liquid has a reddish-brown hue, and the fragrance strongly resembles the Red Bull F1 Edition and BULL, with a very similar vibe.
Red Bull RED ITALIAN EDITION
When you take a sip, the distinctive bitterness of orange combined with a tonic water-like strong bitterness stands out. It has a unique, bitter fruit taste with a strong flavor reminiscent of quinine. Personally, I really enjoy this taste (๑´ڡ`๑).

Unlike a typical orange or fruit flavor, the Italian Edition's defining characteristic is its intense bitterness. People who dislike the bitterness of tonic water may not be able to enjoy this drink. However, for those who can appreciate this bitterness as a refreshing and savory quality, this is the perfect choice.

The flavor and aroma are quite similar to the F1 Edition and BULL, so I decided to compare them with the F1 Edition and BULL I had in stock!

Italian Edition Comparison

Red Bull RED ITALIAN EDITION
From left to right: Italian Edition, Bull, F1 Edition.

The Italian Edition appears slightly darker, but the colors are almost identical.
Red Bull RED ITALIAN EDITION
Upon comparison, all three have a bitter fruit flavor, but the Italian Edition stands out with its more subdued fruitiness. On the other hand, both Bull and F1 Edition feature a more pronounced and refreshing citrusy bitterness. Incidentally, F1 Edition and BULL contain the same formula.

Although the Italian Edition is definitely delicious, when compared side by side, it starts to feel flat, lacking the flavor complexity. The Bull and F1 Edition, with their recreated fruit pulp essence, provide a fresher taste and allow you to enjoy more complex flavor changes.

When drinking the Italian Edition on its own, I initially thought it tasted similar to the Bull and F1 Edition, but after comparing them, the differences became clear.

Energy Ingredients of Red Bull RED ITALIAN EDITION

Red Bull RED ITALIAN EDITION
Contains 80mg of caffeine and 1000mg of taurine. No additional energy ingredients are included.

Design of Red Bull RED ITALIAN EDITION

The design is almost identical to the regular Red Edition, with the subtle addition of "ITALIAN EDITION."
Red Bull RED ITALIAN EDITION
It seems that the product was released with the image of "Italian Red" in mind. If you're familiar with the regular Red Edition, you might feel that it lacks a little flair.

Red Bull RED ITALIAN EDITION
Later, the Italian Edition was rebranded as the regular Red Edition. Since the color and design remained the same, unless you are particularly interested in Red Bull, most people probably wouldn't have noticed the difference.