Red Bull SUMMER EDITION 2020 Watermelon

Flavor of Red Bull SUMMER EDITION 2020 Watermelon

When opening the can, the scent that escapes is a sweet candy-like aroma with no trace of the typical green notes of watermelon. You almost can't perceive the watermelon scent at all. Even if you try to force the scent of watermelon into your mind, it’s a bit hard to do.

When poured into a glass, the color is surprisingly bright red, like a red berry hue.

The color is completely different from the usual watermelon flavors that other brands have released, and it’s not what you’d expect watermelon to look like. Those who’ve tried other watermelon-flavored energy drinks may share the same impression.

When tasting it, as expected, the watermelon flavor is quite faint with a sweet, slightly tart fruity candy taste. While there’s a slight trace of watermelon rind in the aftertaste and aroma, the dominant flavor is sweet candy.

Apple and cherry-like sweet and sour notes can also be detected, and calling it a "watermelon flavor" seems a bit of a stretch. When chilled and the sweetness mellowed out, the watermelon-like flavor became slightly more prominent, but it still feels a bit forced.

Red Bull has previously created excellent fruity flavors without actual fruit juice in many of its Edition series, but this one feels a little off compared to the others.

Energy Ingredients of Red Bull SUMMER EDITION 2020 Watermelon

Contains 114mg of caffeine and 1420mg of taurine. These are simple energy ingredients. In a year when high-caffeine energy drinks are being released by many brands, Red Bull sticks to its usual formula, which I personally appreciate, but I do worry about being left behind by other companies.

Design of Red Bull SUMMER EDITION 2020 Watermelon

The color is similar to the existing Red Edition, but the can surface has a slightly rougher texture. All previous Red Bull cans were smooth, so this change in texture feels new for the 2020 Summer Edition Watermelon.

It's unclear if this rough-textured can will be used for future releases. Perhaps this texture was added specifically to distinguish it from the existing Red Edition.

It might be better for Red Bull to switch to more glamorous limited-edition designs like other brands do for seasonal products. With so many Edition flavors being released worldwide, there’s less room for new colors to be used, and if the color is too similar to an existing product, it loses its novelty. In particular, many color editions are now permanent products in the European and American markets, so the excitement has worn off.

After being released in the US, the 2020 Summer Edition has been launched in several countries.

In Europe, the Summer Edition usually comes out earlier, often before spring, and this year it was released around February, but the US started selling it at the end of January, which was a notable shift.

Even earlier than the US, it was launched in Australia. However, in Australia, it wasn't released as the Summer Edition but as a Red Edition watermelon flavor, starting to circulate in early January. I’ll review the Red Edition separately, so stay tuned.

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